Privacy Policy

Introduction

Miro Fashion provides AI-powered fashion photography tools for brands and merchants. This privacy policy describes how we collect, use, and safeguard your information across the web dashboard, Shopify app, and supporting services.

Information We Collect

Depending on how you use the platform we may collect:

• Account details such as name, email, role, and company details.
• Uploaded imagery, prompts, and project metadata used to power AI generation.
• Billing and subscription information processed through our payment providers.
• Usage analytics (device, browser, interactions) to improve product performance.
• For Shopify merchants: store identifiers, product data, and order metrics needed to deliver services.

How We Use Information

Your data enables core product capabilities:

• Generating and editing fashion visuals tailored to your instructions.
• Training and tuning AI systems (with anonymization and opt-out controls).
• Providing customer support, troubleshooting, and onboarding guidance.
• Processing payments, enforcing usage limits, and communicating account notices.
• Improving product quality and reliability through aggregated analytics.

Shopify Integration

If you connect your Shopify store, we sync limited commerce data strictly to deliver the service you activate:

• Product catalog metadata used to generate and attach visuals.
• Order and performance data to surface insights and measure creative impact.
• Shop identification tokens to maintain a secure authenticated session.

We never sell Shopify merchant data and only retain it for the duration necessary to power the connected features.

Content Ownership & AI Training

• You retain ownership of uploaded images, prompts, and generated outputs.
• Generated assets are licensed for your organisation's commercial use.
• We may use anonymised aggregates to improve model quality; opt-out is available on request.
• We never publish or share your creative assets without explicit permission.

Data Security

Safeguards we employ include:

• Encryption in transit and at rest for sensitive assets and credentials.
• Role-based access controls and audit logging across internal tooling.
• Regular vulnerability scans, dependency updates, and penetration testing.
• Disaster-recovery procedures with secure backups stored in geographically redundant regions.

Your Rights

• Access or export your stored data and generated assets.
• Request correction or deletion of personal information (subject to legal retention obligations).
• Opt out of marketing communications and optional AI training.
• Close your account at any time via support or in-app controls.

Contact

For privacy-related questions or requests, email privacy@mirofashion.com. We respond to verified data subject requests within applicable regulatory timeframes.